SEO Trends You Need to Know in 2020

SEO is an important factor for the websites of all sizes. Tweaking your site’s SEO can help it appear in the search results when people search for a topic you offer help on.

Doing this will increase the site’s visibility on SERPs and bring in more organic traffic, which leads to an increase in revenue.

The job of SEO is to encourage clicks on your website. They accomplish this in a variety of ways – by using on-page and off-page strategies to achieve their goals. You should know what they are and how they work, so you can take advantage of them too.

Competition online is higher than ever. As time goes on, it’s becoming more and more important to rethink your content marketing strategy. It’s also a good idea to invest in SEO services so that your website can rank high in the search engine rankings.

Over time, search engines keep updating their algorithms to improve the user experience.

Websites need to meet certain requirements set by search engines in order to rank well, and this is where an SEO strategy becomes essential.

Understanding what SEO trends are upcoming is essential for success. If you know how SEO strategies and tactics work, it will help you dominate in the SERPs.

Whether you’re a business owner who needs more leads to their business or an expert marketer who wants a refresher on their SEO strategy, this post will keep you updated on what to keep an eye out for in 2020.

1. BERT Algorithm          

Google’s new core search algorithm, BERT, analyzes what words mean and how they relate to one another.

This equates to better search results with more accurate content displayed in the top position. Out-of-context results will be removed by Google, so try to create content that answers the user’s query accurately.

2. Voice search

Voice search has become popular on various platforms like Siri or Alexa as it has helped people with accessibility.

Due to its convenient use, the trend of voice search seems to be increasing. Most users have found out that it is faster than typing, which is what makes it so popular. Some information and facts about voice search are that there are millions of queries being made per month whereas in 2011 google only received 1 billion searches on a monthly basis.

Voice search will continue to grow due to its many advantages like clarity in terms of pronunciation, easier control over interactions and shorter verbal responses.

3. Content marketing

SEO and content marketing are two different aspects of marketing but they intertwine oddly well. Creating high-quality content without knowing what your audience is looking for will bring down your traffic.

You need to be creative, but also factual, in your content in order to stand out from the competition. Without high-quality content you won’t get as many backlinks or rank on the first page of search results.

Every page on your site should have a clear purpose that provides a good user experience, and adding proper schema markup will help enhance how these pages are displayed for SEO.

4. Mobile SEO

These days, more people are using mobile devices to search and most of the time they’ll find your website through a mobile device. By optimizing for mobile, you can increase your chances of getting found on the SERPs.

Google is already ranking websites compatible for mobiles and desktop higher, so if your site delivers dynamic content based on the user’s device or has different URLs for desktop and mobile, then you need to make it mobile-friendly.

5.Google featured snippet

Google puts featured snippets at the top of search results pages and this is what makes them “position zero.” You might see them above the first organic result, but they can also appear below or between organic results on other pages. Featured snippets are “Google Home Answers” in voice output, meaning the snippet is always cited in the spoken answer.

This helps with finding answers and can benefit you as well because it appears related to your company.

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